No distracting backgrounds
Have you ever been to a site where you couldn't read the words because the background was too dark or over-empowering? This is what we want to avoid if you choose to have a background image, or color other than white or black.
No saturation of advertisements
One or two banners is fine, but having more than two on every page becomes distracting to the visitor. Plus it shows that the number one purpose for your site is to make money (which is not very appealing to your visitor).
No poor quality animations
The web is full of low qualilty & generic animations. Make your web site st& out by NOT using the same thing that thous&s of others have used. Example: Flashing Yellow signs that say "NEW!!"
NO HYPE!
This is the #1 mistake of web entrepreneurs & marketers all over the world. HYPE. The use of all capital letters implies hype. Do not use all caps for anything not absolutely necessary. Do not use "!!!!!" Do not say things like "THIS IS THE GREATEST DEAL EVER!" or "WE ARE #1 ON THE Internet!" These things are probably not true, & guess what? People will not believe you.
No Background Music
If you must:Sound or music should be able to be turned off.
Dont Over-do the "Extras".
Animations, Scrolling text boxes, moving banners, flashing lights, blinking signs, music, etc... Too much is not a good thing. It will slow your load time down considerably & create confusion. People generally have a goal they are trying to reach, or need to know what the main point of the site is right away, not be entertained by gimmicks. On that note....


