What makes a great website?

To start with  - what makes a great name? Dont follow our example - phrizbie-design.com is a terrible name, it means nothing other than to a few personal people and does not help us get business at all. People even wonder if we design frizbees. So - that being said, we were in college, and foolish, and after 15 years it's too big a commitment to change it. But we would like it to be 'SIREN' if we could do it agian.

A good domain name is: UNIQUE, HOPEFULLY

Easy to say V2in person. It's unwieldy to say "digit" before a number in a URL, or the word "dash" or "hyphen"; besides, people have a hard time finding the dash character on a keyboard.

Easy to understand over the radio or on the phone. Words that include the ess and eff sounds are often confused when listening, as are certain consonant pairs like b/p, c/z, or d/t. If you're selling in other countries, confusion between English consonants is different, such as b/v in Spanish or r/l in Japanese. -

Easy to spell. Using homonyms might be a clever way to get around a competitor who already owns a name you'd like to have; however, you're just as apt to drive traffic to your competitor as to gain some for yourself. Also, try to avoid foreign words, words that are deliberately misspelled just because they are available (for example, valu rather than value), or words that are frequently misspelled. -

Easy to type. The longer the URL, the more likely a typo. Your domain name can be as long as 59 characters, but unskilled typists average an error every 7 keystrokes! Be sure your domain name can also be read easily in black and white, and in a logotype if you design one. -

Easy to read in the address toolbar. You can't use colors or capitalization to distinguish parts of a compound name or acronym in address or search engine boxes.

This is taken from Articles Base